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Dos and don'ts in your search-engine marketing

2005-07-03T12:15:00.000+04:30

In recent years, search-engine marketing has seen triple-digit growth, gaining both more efficient opportunities for marketers as well as serious steam from millions of users.
The online search industry is expected to reach nearly $7 billion in worldwide revenues by 2007, according to Safa Rashtchy, senior research analyst for U.S. Bancorp Piper Jaffray. She sees "search as the most efficient way to find products and information, and simultaneously the rise of search as the best way for advertisers to find and acquire customers."
Even so, getting results remains complicated, demanding close monitoring and measuring. To make the most of marketing through search engines, here are options to consider as well as five common mistakes to avoid.

Search engine power

The idea, of course, is that you figure out which keywords your customers use to search for the products or services you market and then submit those keywords to search engines such as MSN Search or Google. When customers input the keywords, your site is prominently displayed in the results, leading to better sales or exposure.

Are competitors getting higher search-engine rankings?

Your Web site may need a fine-tuning to perform better. See how Microsoft's Submit It! can help you optimize your site for search engines.

One step up from free or organic search-engine marketing is search-engine optimization. That can include paying to influence the outcome. The more you bid per keyword, the higher the engine guarantees to place your site on the results page.
Typically, engines bill on a pay-per-click or cost-per-click basis. You're charged only if and when a customer clicks on your link. Pricing varies, depending on keywords and categories. "Paid search is an incredibly efficient way to bring in sales leads -- it's the Yellow Pages, classifieds and direct mail rolled into a single just-in-time pitch," wrote John Battelle, a business journalism professor at the University of California at Berkeley, in Business 2.0 magazine.
But you must efficiently outbid your competitors, who also pay for ranking, or you're throwing away money. The goal is to pull only customers who want what you sell.

Targeting the results

A recent phenomenon in search-engine optimization is an innovation variously called relevant paid search, or contextual advertising or content-targeted advertising. It moves the sponsored link off the results page and onto sites themselves.
Instead of paying for placement on a results list, you pay engines to place your listing on pages of content related to your products. For example, if a user is checking weather in Miami Beach, he might also see a listing for Miami hotels or car rentals.
You can now target customers at the very moment they're interested in learning about the wares and services you market.

* * * *

Judging success

A judicious combination of these search-engine marketing tactics can build business in a number of ways. First, figure out what you're after.
Search-engine marketing can:

• Boost brand profile or gain industry exposure
• Acquire new customers
• Increase traffic, which builds advertising or affiliate revenue
• Generate leads for follow-up calls
• Advertise offers or sales
• Generate publicity
• Market offline products or events
• Increase or launch online sales

* * * *

Avoid engine trouble

Next, gear up your search-engine marketing campaign, but avoid these common mistakes.

1. Killing it with your keywords. "The worst mistake marketers make is slicing and dicing their keywords too finely beginning on Day One," says Bob London, whose marketing consultancy is based in the Washington, D.C., area.
For example, London's client Doug Zimmerman heads the mid-Atlantic franchise for Freedom Boat & Yacht Club. The company sells time aboard boats. Founded in 1989, FBYC now has 10 locations, four franchises and 1,300 members who each pay $15,000 a year for unlimited access to boats any time they want one. The only additional cost is fuel.
Zimmerman budgeted $2,000 for a round of search-engine optimization tests. "Our keyword program began with 'boats Maryland,' which is one of the states where Freedom Boat operates," London says. "Once we determine whether those leads are qualified, we can drive down the cost-per-click by segmenting, for example, 'boats Maryland rental." Adding the word "rental," London says, is "a proxy for those looking for water recreation without commitment." After spending only $200, London says they've targeted the right keywords. In this case, with a regional and high-end niche business, the process was easier.
Mass-market products might take more testing. "Often, companies use industry buzzwords that their target audience isn't using," says Stacey Williams of Prominent Placement, a search-engine marketing consultant based in Atlanta. She suggests business owners subscribe to Wordtracker.com, an affordable online tool that can keep you updated on current keywords.

2. Managing it all yourself. "Managing rankings is a full-time job," says James Korenchen, managing director for PR at McKee Wallwork Henderson, an interactive ad agency based in Albuquerque, N.M. Staying on top of keywords, measuring results and conversions and making sure search engines deliver on pay-per-click arrangements takes technical expertise and a lot of time.
You're smart to have your search-engine marketing managed by an agency, a consultant or an engine's software offerings. For less than $100 a year, for instance, Microsoft's Submit It! can recommend keywords, submit to engines and track your progress.

3. Assuming one engine fits all. Relying only on the big, well-known engines limits your placements. "The most common mistake is throwing too much money at one method, one search engine or one message," says Aaron Keller, at Capsule, a brand development company in Minneapolis. Instead, budget your money to develop a distinctive set of messages and use a combination of search engines to successfully reach customers.

4. Giving up too soon. Make sure your expectations are realistic. Search engines may take up to eight weeks before listing your site. Paid listings go up more quickly, but also take time. You'll need to fine-tune the right package of keywords, engines and pay-per-click or paid searches. Stay with it and you'll be rewarded.

5. Blinded by the site. If your pages aren't optimized for search engines, all the right keywords in the world won't get you results. A frequent error is that the home-page floats, say, because of a splash page or a recently redesigned page left unlinked to other pages. If that's the case, the engine won't scan all the relevant pages.
On the flip side, owners sometimes try to cram too many keywords onto the home page itself. But, says consultant Williams, "when a search engine reads hundreds of different words or phrases on a page, it doesn't know what that page is really about, and the page won't get ranked high for anything. It works much better to optimize all the key pages on a site for one or two different search terms." Besides submitting keywords, for example, Submit It! also analyzes your Web site to ensure that pages are optimized for submission.
Nowadays, every business must offer anywhere, anytime choices to customers. And when done right, search-engine marketing absolutely gets you attention from the online visitors you want to attract.

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5 Ways Business Portals Help You Build a Better Business

2005-07-02T17:07:00.000+04:30

Here are just five of the many ways a business portal can help your business run more smoothly and profitably:

1-Unlock the potential of all your employees.

Accelerate productivity across your business by providing employees with immediate access to business applications and to updated, accurate information so they can make better decisions faster.

Take the hassle (and expense) out of common tasks.

Timesheets, expense reports, requisitions, and other tasks can be delivered through the user's Web browser, reducing the time it takes to manage these processes and eliminating related paperwork and data re-entry. And, by opening the flow of useful business information to your employees, you'll reduce the endless stream of requests for custom reports and the countless calls for simple business facts. Free your IT, accounting, and support resources to drive your business forward.

Give executives at-a-glance access to key business metrics.

Enable executives and business decision makers to assess the current health of your business and respond quickly when conditions change with Key Performance Indicators for Microsoft Business Portal.

• Multiple views and alert ranges: Using graphs, tables, and green/yellow/red conditional alerts, companies can create Key Performance Indicators (KPIs) that draw attention to the most important aspects of each information view. Decision makers can then drill down quickly to discover underlying causes of changing conditions.

• Easy to define: Once you've built the underlying queries, it's a simple process to define and deploy the KPIs most important to your business success, making it easy for decision makers to identify hot spots and act quickly to drive your business forward.

•Role-based Access: Individual KPIs can be created for each executive, depending on their areas of responsibility. Role-based access enables you to align the right information with each individual.

• Easy Updating: KPIs can be refreshed as often as needed, so decision makers will always be working with current, accurate information.

Share business information with customers and suppliers.

Work more effectively with customers, suppliers, and other business partners by granting secure access to business information such as order status, inventory levels, and payment data. Provide access to information stored in other systems and deliver it via the Web to the right people at the right time to keep your business moving forward and your customers happy.

Give your organization a framework for collaboration.

Microsoft Business Portal 2.0 is built on Microsoft Windows SharePoint Services, enabling you to deploy one portal site to deliver access to business applications, information, and processes across the organization. You can extend powerful information-sharing and collaboration tools that foster teamwork and improve performance with Windows SharePoint Services and Microsoft Office System 2003.

• Share and collaborate on documents: Microsoft Business Portal is installed as a Windows SharePoint site, enabling you to store, share, and edit Microsoft Word, Microsoft Excel, and other documents by adding Document Libraries to portal pages.

• Create new pages and parts more easily: Microsoft Business Portal Web parts are built as native SharePoint Web parts, with drag-and-drop page design that saves time and lets you to create pages that work the way you want them to.

• Add Excel graphs to portal pages: Microsoft Business Portal Web parts can be connected to SharePoint Excel Web parts, giving your customers new charting abilities for business data.

• Add sites for projects and meetings: Create pages with all the resources team members need—including Calendars, Participant Lists, Announcements, Document Libraries, and other Web parts—to record activities, share and edit documents, track meeting notes, and provide links to other relevant sites.

• Connect to external data sources: Expand the reach of business information by exposing not only Microsoft Great Plains data, but other sources of business information to your Microsoft Business Portal site.

The ABCs of ERP: An Executive Primer

2005-07-02T16:40:00.000+04:30

Perhaps your company is evaluating the need for an enterprise resource planning (ERP) system, or considering investing in a new solution. Either way, understanding "ERP" and what it offers in today's business world is critical to your software and vendor selection.
This article by Katherine Jones provides insight on ERP from a top business analyst.
On This Page

What Is ERP Today?

Answers to 5 Common Questions About ERP

Challenges for Small and Mid-size Businesses (SMBs)

It's Time to Reevaluate ERP

What Is ERP Today?

What exactly is ERP? When "ERP" (enterprise resource planning) is discussed today, it is rarely in the context of planning how resources are to be expended. Rather, it refers to an enterprise view of the business—in other words, a view of a company and all its parts as connected whole, rather than small silos of activity.
ERP relates to the software infrastructure that holds the entire company together internally, on the one hand, and supports the external business processes the company engages in, on the other.

• ERP applications address a business process.
• ERP applications are modular.
• ERP applications are integrated.
• ERP applications include a company's reach beyond its walls—to its suppliers, customers, and partners.
• The entire ERP suite will address all areas (or the great majority) of a company's business functions.

Answers to 5 Common Questions About ERP

Some common questions about ERP include the following:

1. Is a "business process" a department or a particular function?

A business process crosses multiple functions in an enterprise. For example, you may have a department called "accounting," or you may have a function called "payroll." Although each function involves business processes, these functions themselves are not process based.
A business process is broader—for example, "order to cash" means everything in the path from the customer order until you have the money in the bank. It is a more efficient way to think about linkages and how they work in your organization.

2. Is a modular ERP application any different than my current stand-alone applications today?

The beauty of an ERP application is that it is a suite that all works together—without this capability, you can't have seamless business processes.
Modularity comes to play mainly in how you purchase and implement your ERP system. You may not need all applications at once, or you may want to deploy one application at a time. They are different from separate applications in that when more than one is implemented, they fit together like Legos and work automatically.

3. Why do I care if my applications are integrated?

Stand-alone applications—sometimes referred to as "silos"—can't easily talk to one another. A series of silos does not make a barn.
Aberdeen research shows that small and middle-market companies spend a great deal of time doing the same task over and over—entering the same data in different programs. There are some identifiable problems with this:

• It is a waste of time to reenter data over again.
• It is very likely to be entered incorrectly.
• It may look different in different programs (Why do I have two companies in my vendor list—one is International Business Machines and one is IBM? Why do I have two versions of the same customer—Robert Smith and Bob Smith—with the same address?)
• Data that results from very different disconnected applications is inconsistent, so attempts to analyze it yields the proverbial "apples and oranges"—a decision-support fruit salad.
• With an integrated ERP suite, there is a "single version of the truth" that only needs to be entered once to be propagated to all parts of the business that need it. All business processes, all employees who touch the application, and all the executives who make decisions for the company see the same version of reality, in real time, all the time.

4. Why should my ERP application suite reach beyond my internal operations?

Your business is more than internal operations: to be successful, you need to efficiently manage your own purchases of goods, services, and raw materials; foster and control your relationships with your suppliers and your business partners; and create, manage, and retain your customer base. All these relationships are more efficiently and economically managed with business-wide applications. Look at that "order-to-cash" example; there are many steps that involve the customer, external delivery services, and the bank—all external to your organization.

5. Is there an advantage in having one ERP suite that addresses all areas of my business?

In addition to the issues of disparate, unintegrated solutions (the third point cited above), there are some clear benefits to the "suite" approach to business management:

• Scalability—ERP solutions are designed to grow with your company. Unlike some stand-alone applications, they do not "top out" without transition paths to other solutions, leaving you to start over from scratch with a new and different application.
• Vendor management—Face it, managing a plethora of vendors with multiple 800 numbers for customer service is not easy. An integrated suite gives you one solution supplier to work with.
• Functionality—Access to the functionality required to run the business over time—at an affordable price point. It may not be the cheapest choice at first—but it will usually be the most economical in the long run as your business needs grow and change.
• Reliable service and support—The ability to access affordable service and support is critical. It is easier to support an integrated ERP environment than a hodgepodge of different applications.

Challenges for Small and Mid-size Businesses (SMBs)

Smaller enterprises ducked the ERP wave of the mid 1990s and did not succumb to the cost structures or the risks that their larger brethren undertook. Now, these firms often have outdated or overloaded applications and need to invest in new technology to achieve or retain competitiveness in their markets, require a rapid time-to-implement any software applications, and demand a rapid return on their application investments. Today, many SMBs are in need of upgrades, more or different software applications, more current or robust technology, and often more sophisticated business solutions.
SMB strategies today:

• Improve existing methods for customer acquisition and retention.
• Enhance research and development (R&D) capabilities.
• Improve ability to hire and retain key talent.

It's Time to Reevaluate ERP

Today, Aberdeen research shows that small and mid-size businesses are primarily driven by operating cost pressures, perceived as the biggest challenge—and state that the greatest impediment to their strategies is insufficient funding. (For more information, see ERP in Small and Midsize Business: The 2004 Benchmark Report on Aberdeen.com). But they are also concerned about customer growth and retention—getting and keeping a loyal customer base. In addition, these smaller companies state worry about the potential for commoditization of their products or services.
SMBs reported their key challenges; let's look at what links to ERP solutions today:

• Insufficient funding for corporate strategies and initiatives
• Lack of clearly defined corporate vision and goals
• Ineffective communication of corporate strategies and initiatives
• Metrics that do not sufficiently incent employees to support/achieve corporate goals
• Inability to accurately determine and plan for customer demand

Funding aside, issues of goal definition and its communication throughout the organization speak to improvements in employee relationship management (ERM), which can be assisted through technology such as portals and employee self-service solutions.
Further, issues of goal-based incentive propagation can be mitigated through employee incentive management (EIM), improved talent acquisition solutions through e-recruiting, and demand management through electronic demand and forecasting solutions. The middle market has been slower than the large enterprise at adopting such solutions; yet, now they are articulating their need—all areas touched on by ERP

Give your Web site a facelift: 11 tips

2005-07-02T14:40:00.000+04:30

Site specific suggestions

Business sites vary widely. But for the purposes of site facelifts, differences boil down to how frequently you must make changes. Consulting services may update sites only quarterly or even annually. E-commerce sites or research companies may require updates by the hour.
Whatever your needs, you can now find appropriate and affordable off-the-shelf software and third-party service providers to do the job. You can, for instance, put a fresh "skin" on your old site without disrupting any functionality. (For more information, check out Microsoft's Web Hosting solutions for small businesses.)
"With options ranging from pre-packaged solutions to offshore IT development, businesses can get up to 10 times the Web site they could afford just three years ago at one-tenth the price," says Bryan Lyng at Lyng and Associates, a marketing communications and Web development company in Los Angeles.
Here are 11 ideas culled from Web marketers and developers that can modernize your site swiftly without costing you a bundle.

1.Reduce the number of site pages.Focus on redesigning only the core 10 to 15 pages, suggests Matt Greer, chief executive officer at Zeeo Interactive in Boston, a Web design services company. You can then archive any remaining popular or highly trafficked pages into Adobe PDF or Microsoft Word documents that are suitable for download.

2.Make the site a marketing tool. If you're not yet capturing data basics, such as which sites and search engines visitors are clicking from or which pages are most trafficked, get cracking.
Use prepackaged software or a Web services provider such as Microsoft's FastCounter Pro to capture detailed information about site visitors. "The first question to ask is: 'When visitors come to your site, what do you want them to do?'" says Erin Duckhorn, spokesperson for Crucial Technology, an online memory upgrade provider based in Boise, Idaho. Once you have answers, you can define the tracking metrics and develop the content, navigation and structure that will quickly satisfy your targeted visitors.

3.Set up an e-mail program. Create an incentive for visitors to register or give you their e-mail addresses. "Give away something that the targeted audience would perceive as value for their exchange of personal information, like a prize for consumers or a white paper for business-to-business clients," suggests Jeff Stanislow, president and CEO of Motor City Interactive, a digital advertising agency in Novi, Mich. Once you have addresses, send out useful e-zines or other bulletins.

4.Create an online reward for prized customers. Treat your best customers with distinctive perks or discounts. "You can give them their own area of the site without any special technology," says Wally Bock, a Web consultant in Wilmington, N.C. You can also, of course, e-mail special offers.

5.Speed loading time. In the beginning, fancy graphics and online applets were cool. Now, they're mere obstacles in the path of getting to information or products. Three words for you: Streamline. Streamline. Streamline.

6.Give visitors greater, self-directed control. Fairmont Hotels & Resorts, for example, reworked its site (www.fairmonthotels.com) to expand online booking capabilities. Now, guests who make online room reservations can book dinner or spa services at the same time. The site also added a "Fairmont Planner" that matches individual resort properties to guest profiles or needs, as well as a "virtual concierge" that offers more details about services.
The changes resulted in significant growth in bookings at the hotel chain and its amenities in recent years, says spokesman Mike Taylor. TravelCLICK's eTRAK study of more than 30 industry Web sites clocked an increase in Fairmont bookings of 165% in 2002.

7.Get fashionable. Revise the site's color palette. One opinion: "Think Far East colors, like rust, persimmon, mustard or saffron, and dump the jewel tones and zebra stripes that look like clothes from the back of your closet," says Dali Wiederhoft, a Minneapolis publicist.

8.Invest in a content management system. Stop relying on static HTML. "This used to be a big investment only feasible for the big boys," says Dmitri Buterin, who heads the Toronto office of Web developer BonaSource. "But now, for an investment of $5,000 to $10,000, anyone can get a pretty good CMS [content management system] and basically make most updates on their own."

9.Insure visibility on search engines. The old home page of BreastCancer.org, a nonprofit informational group based in Narberth, Pa., was dominated by a giant image of the organization's logo, an illustrated character called Polly, which prevented search engines from finding the site. "The makeover moved a smaller Polly to the upper right corner of the home page and used text and text links to guide the not particularly Web-savvy users of this site toward the essential information they came looking for," says Ilise Benun.

10.Align the site to the organization. No doubt, you've reinvented your business a half-dozen times over the past few years. How appropriate is your site now? What about secondary channels or pages? "Many businesses grow their sites in piecemeal fashion," notes Kevin McLaughlin at Public/i, a public relations firm in New Brunswick, N.J. "As new sections are added over time, the same messages or positioning is not always reflected in the copy throughout the company's entire Web site." Make sure your site's messaging is always in tune with offline marketing.

11.Add testimonials or success stories. "Very few sites do this and there's no question that they add major credibility for buyers," says Philippa Gamse, a Web strategy consultant in Santa Cruz, Calif. Ask longtime customers for quotes or permission to post their case histories and their satisfaction with your services.
Any of these ideas will help update your online presence. But the real advice is simply not to get lazy. Pay attention to your Web site whenever you shift direction or significantly grow the business. Times, indeed, have changed. All marketing and messaging must be seamless -- consistent, uniform, multimedia and multi-channel. Move your Web site into the new century.

The Four-Letter Word That Can Get People Excited About Your Products

2005-07-02T14:24:00.000+04:30

What is a blog, and how can it help companies promote products?

Scoble: Blogs are frequently updated personal Web journals than can dramatically help both small and large companies communicate their product messages. They increase people's ability to share ideas and information exponentially, and on a worldwide scale.

What are the practical advantages of a blog from the customers' point of view?

Scoble: It makes it so much easier to get the information you're looking for from the Internet. You don't have to waste time going to the sites that interest you every day. You just sign up for an RSS (Really Simple Syndication) feed using a news aggregator like NewsGator, SharpReader, or RSS Bandit, and you get notified when something has been updated. I myself keep track of 1,400 different sites a day in this way. This would be impossible in a Web browser, but blog readers only need to read sites that have posted something in the last 24 hours. Usually only 20 percent of sites publish anything in any one 24 hour period—that makes an RSS reader many times more productive. Plus, I don't have to use mental energy figuring out what's new. I receive an XML file, which looks like an e-mail, and the new information is bold and with no colored fonts to distract me. There are other advantages as well: Customers get information that would not have gotten posted otherwise, and they also get to ask questions of the author and have a conversation—build a relationship with the author.

Why is blogging becoming so popular?

Scoble: What's really going on is a shift in how people relate to corporate communications. Twenty years ago, the only way you could get product information was from the PR departments. Even articles in newspapers were based on press releases. Today people are getting their information from individuals within the companies. People don't trust companies, even companies they like. I mean, who would you rather get product information from, an individual from within the company, an engineer perhaps, or the company's PR department? Ernst and Young has done a study that showed that 70 percent of car sales are generated by word of mouth. Blogs bring the power of word of mouth to the Web.

What are the dangers of blogging from the company's point of view?

Scoble: In order for the blog to be effective, the blogger has to have some freedom. A blogger can't lose credibility with readers. If they sense that you're phony, they're gonna leave. At the same time, you want to get the right message out. I think of about five people every time I post to my blog. Obviously, I think about my readers. They have to be at the center. But I also think about my co-workers because I know that they're going to give me heck if I don't talk about something I should, like when Longhorn [the code name for the version of Microsoft Windows currently in development] ships. And then, there's my boss and Microsoft executives. I ask myself whether I'm taking Microsoft strategy into account. Finally, I think about my wife, and what I'm going to tell her if I get fired. Writing a blog always has to be a balance. You're representing your company, but you have a responsibility toward your readers.

What makes a blog work from a company's point of view?

Scoble: An effective blog is one that shares information and listens. The [United States] presidential candidates have blogs, but they read as if they were written by a committee, which they probably were. It has to come from an individual, and it has to be genuine. If people come to realize that your blog comes from a real person who has something valuable to say, then you'll get your product message out. But, you also have to be credible. That means linking to other people's opinions, even if they're negative about your company and products. When customers realize that you're listening, the shrillness in their tone goes down. Besides my primary audience of partners, Microsoft executives and employees also read my blog, and they often interact. For example, the MSN Spotwatch team reported a bug they read about on my blog one morning, and by evening they had a fix.

Give Your Online Sales a Boost

2005-07-02T13:22:00.000+04:30

I buy everything I purchase over the Internet—unless I plan to eat it right away. Why? Like millions of other shoppers, I take to the Web to find products, services, and rock-bottom prices. Call us smart or call us stingy. Either way, our group is growing and there will be more Web shoppers in the future, not fewer. Yet, many e-commerce Web stores fail because of mistakes, which could be easily avoided. This article can help you avoid five of the most common mistakes I've seen on Web stores.

Make sure customers can contact you.
Contact information should be displayed on every page in the Web site. You never know when that reader will want to print the page, forward the page via e-mail, or pick up the phone.

Include product pictures.
All items offered for sale should include a picture, if not multiple pictures. People like to touch and feel stuff before they buy, but a Web store does not offer this possibility. Pictures and movies offer the next best thing. Multiple pictures, diagrams, schematics, blueprints, and dimensions all help the shopper understand the item before they purchase.

Give detailed product descriptions.
Some Web sites do not even attempt to describe their products—you have to wonder what they are thinking. Hey, when no printing or publishing costs exist, why not offer a longer description?

Always provide pricing information.When I encounter a Web store without prices, I leave immediately. So do you. Often we leave because we're shopping during non-business hours and, therefore, the Web store's instructions to "call for a price quote" at midnight doesn't cut it. In most cases, we conclude that because there are no prices listed, they must be high prices, or else why wouldn't they list them, right? In any event, I for one am not willing to go through the extra effort to determine the price—it's far easier to just move on to the next click.

Offer competitive information.Most Web sites do not include detailed lists of competitive products. What a mistake. Savvy shoppers will shop around if necessary, but if you provide all of the information they need to make their decision, you will attract more shoppers and generate more sales. They'll stay on your Web site, where you control the content—doesn't this sound like a good thing? Yeah, I know—creating deep content is tough. But it's easier for you to dig up this information than your customers. Do them the favor of providing them with the information they truly need to make the decision and close the deal—you won't be sorry.

Mohammad Latifi, CEO of DOTIS Development, and one of the Panda Software's On-Line Sales Managers is an independent author, lecturer, and analyst in the e-commerce systems .
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Authorize.Net Payment Solutions

2005-07-02T12:57:00.000+04:30

Authorize.Net

offers two secure online payment-processing connection methods that allow Internet-based businesses to authorize, process, and manage credit card transactions directly and automatically from an e-commerce website.
When using the Simple Integration Method or the Advanced Integration Method to connect to the Payment Gateway, a customer enters purchase information (e.g., name, credit card number, etc.) into a payment form on the merchant's website. This payment form is hosted either by the merchant, or the merchant may choose to use Authorize.Net's securely hosted, customizable payment form.

Online Payment Processing - Simple Integration Method
Simple Integration Method (SIM) optimizes the security, encryption, and authentication of transactions for merchants that do not have an SSL digital certificate.

Online Payment Processing - Advanced Integration Method
Advanced Integration Method (AIM) uses secure sockets layer (SSL) digital certificate technology to connect securely and directly to the Payment Gateway—achieving the highest security for the Internet connection between a merchant and the gateway.

Online Payment Processing - Virtual Terminal
The Authorize.Net Virtual Terminal is a secure, browser-based interface that enables businesses to authorize, process and manage credit card transactions from any computer that has an Internet connection and a Web browser. Virtual Terminal replaces standard authorization terminals or software, and provides the best solution for merchants who manually enter credit card transactions for mail or phone order sales.

Need More Info on Authorize.Net? Visit the Authorize.net web site

VeriSign Payment Solutions

2005-07-02T12:01:00.000+04:30

VeriSign's Payment Solutions offer the fastest, easiest path to payment enabling your online business.
Unlimited credit card and Internet check transactions, multiple payment types (credit cards, purchase cards, debit cards, ACH, and Internet checks), and real-time credit card and check authorization in less than 3 seconds give your business a payment advantage.
Installation and integration are easy, requiring no complicated code or configuration. Customizable Back Office reporting tools provide value-added transaction management.
VeriSign offers two products: Payflow Link provides an easy to use HTTP based solution that is ideal for businesses processing less than 1,000 transactions per month. For those merchants requiring peak performance and complete customizability, Payflow Pro offers a seamless payment processing solution.

Payflow Link
enables merchants to connect their consumers to a secure VeriSign-hosted order form and use it to automate order acceptance, authorization, processing, and the management of transactions. It's as simple as entering an HTML Hyperlink into your existing Web site.

Benefits include:
Ease of integration and use
Email receipt notification function
Web form is customizable to match your site
SSL certificate included
Transaction management tools
Need More Info on Payflow Link? Visit the VeriSign web site.

Payflow Pro enables payment processing through the Payflow Pro client software. This software is a small SSL TCP/IP enabled messaging agent that controls communications between your application and the Payflow Platform. Designed for scalability and reliability, Payflow Pro creates a dedicated SSL TCP/IP level communication thread for each transaction between the client and the server.

Benefits include:
Configurable to any e-commerce application
Easy to implement
Platform compatibility
Constant fail-proof connectivity
Transaction management tools
Need More Info on Payflow Pro? Visit the VeriSign web site.

Internet Payment Solutions

2005-07-02T11:52:00.000+04:30

Payment Processing

VeriSign Solutions Today's busiest e-commerce sites such as Network Solutions, CBS Sportsline, and Wine.com, use VeriSign Payment Services to payment-enable their online stores. Secure, reliable, and affordable, VeriSign's credit card, debit card, purchase card, and electronic check processing services place VeriSign at the center of customer care and transaction automation in the e-commerce market.

Authorize.Net offers secure, scalable solutions that enable merchants to process unlimited transactions from anywhere in the world. Our solutions support any business model -- Internet, MOTO, Broadband, Wireless, Call Center, Business to Business and Retail. With support from over 230 Shopping Carts, your online business can be up and processing transactions very quickly, supported by our industry leading customer support group.
Web-based Business Solutions
eCommerce Enabler

NetSuite, Inc. NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment; inventory management; finance; ecommerce and Web site management; and employee productivity. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite’s patent-pending “real-time dashboard” technology provides an easy-to-use view into role-specific business information that is always up-to-date. For more information about NetSuite, please visit www.netsuite.com or call 1-877-NET SUITE.

Merchant e-Solutions. Merchant e-Solutions takes great pride in providing powerful ecommerce solutions that are flexible, scalable and easy-to-use. Whether you are a retailer looking to set up a shopping cart or an online storefront or a manufacturer looking for ways to minimize your distribution chain problems, Merchant e-Solutions has a solution for you.